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Best Retail Cover Letter Examples

Retail Cover Letter

Your retail cover letter can be a powerful sales tool in your job search.

A clear and purpose-driven cover letter grabs the reader's attention and ensures that your retail job application stands out.

Consider what you can bring to the retail job opportunity. How do your skills and experience match the job requirements? Study the job posting, do your research and create a cover letter that is both relevant and powerful.

Retail is a results-driven working environment. Your retail sales cover letter should clearly demonstrate how you can contribute to the company.


Your Name
Your Address
Your Contact details (phone and email)


Mrs Linda Gray
Hiring Manager
New Retail
20 South Parkway
Long Island, NY 11551

Dear Mrs Gray

Your recent job posting for a Retail Assistant immediately caught my attention. I am confident that my experience as an energetic and results-driven sales and customer service professional will provide the skills you are looking for. I am forwarding my resume for your review and consideration.

Some key points that you will find relevant to this job opportunity include:

  • Consistent record of accurately and efficiently processing all financial transactions with customers.
  • Proven achievement of assigned monthly sales targets.
  • Responsible for upholding all loss prevention and inventory management policies and procedures.
  • Solid track record of sustaining excellent housekeeping and organizational standards on the sales floor, in the stockrooms and at cash wraps.
  • Confirmed ability to sell with passion and provide a superior consultative experience to customers.
  • Implementation of creative visual display merchandising to maximize sales.
  • Verifiable history of maintaining an excellent attendance record and reliably completing shift requirements.

A dedicated and enthusiastic team player, I look forward to contributing to your bottom line.  I  would welcome the opportunity to meet with you for an in-depth interview to further discuss the position

Thank you for your time and consideration.


Jane Jobseeker

In-demand Retail Skills

These are the competencies generally sought by retail employers and can be highlighted in you retail sales cover letter:

Customer service orientation - this is key to success in any retail sales environment.

Problem-solving - dealing with and solving customer concerns.

Communication skills - these include persuasive ability, negotiating skills and influencing.

Stress management - keeping calm and professional when under pressure is an important retail sales skill.

Team work - collaborating with and supporting your colleagues creates a productive working environment.

Initiative - coming up with merchandising ideas, dealing with unforeseen issues and improving processes all require initiative.

Diversity awareness - the ability to interact successfully with a diverse group of customers.

Accountability - taking responsibility for your job performance includes reliability and punctuality.

Accuracy - handling financial transactions demands high levels of accuracy.

Include this retail cover letter with your job-winning retail sales resume.

This comprehensive retail sales job description will help you create your cover letter.

Retail Resumes

Sales Associate Resume Objective

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Use the search box to find exactly what you are looking for.

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Work in retail sales can be rewarding, with potential advancement to store manager, but the hours aren’t the usual nine-to-five of the business world. If you enjoy working with people and sharing your product knowledge, make sure to emphasize those skills in your cover letter.

Job Responsibilities & Duties

A sales associate is often responsible for assisting the customer from greeting them when they enter the store to processing payment for the sale. In large stores, sales associates should have a thorough knowledge of the layout and where products are located, and in specific sales, such as an electronics store, they need product knowledge. Additional responsibilities include stocking the shelves, taking inventory and pricing items.

Retail store managers or assistant managers often work their way up from the sales floor. Responsibilities include supervision of staff, merchandising and budgeting. They hire, fire and train employees with the end goal of assembling the best possible sales team and are responsible for meeting sales goals and the smooth operation of the store.

Education & Training

A high school diploma or GED is usually the minimum educational requirement for a sales associate. Most retail sales workers are provided with training related to customer service, store policy and how to operate the cash register.

A bachelor’s degree in a business-related field is often required for a store manager position, but not always. Some organizations have their own managerial training programs and others promote from within.

Salary Expectations

According to the Bureau of Labor Statistics for May 2012:

Retail salespersons made a median hourly wage of $10.15. The lowest 10 percent made less than $8.09. The top 10 percent earned more than $18.73. Depending on the store or department, some sales associates also earn a commission on sales.

Parts salespersons (auto parts) had a higher median hourly wage of $14.21 for the same time period, with the lowest 10 percent making less than $8.96 and the top 10 percent making more than $23.93.

First-line supervisors, including store managers, earned an average annual salary of $40,910.

Even if you don’t have actual retail experience, you probably already have experience interacting with and assisting others that you can mention. If you have specific product knowledge, include that too.