Skip to content

The Body Shop Case Study Swot Analysis

SWOT Analysis of The Body Shop with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Body Shop

Parent Company

L'Oréal group




Beauty product retail

Tagline/ Slogan

Nature's way to beautiful


Natural ingredients



Higher income, urban man and women

Target Group

Beauty and health conscious women of higher income group, cosmopolitan customers


Luxury natural care for the body

SWOT Analysis


1 Huge franchisee network of 2,600+ franchised stores in 60+ countries

2. Wide range of products of more than 1,200 and a culture of continuous innovation in its product variety

3. Well-designed store layout and ambience creates customer attraction

4. Has a high brand value and is viewed as a socially responsible company because of its engagement in many philanthropic activities

5. Very good supplier network. Sources raw materials through Community trade fairs.


1.There is very little advertising of its products

2. Due to franchisee system little control by the proprietors

3. Number of retail outlets limited which impacts sales volumes


1. With the increasing awareness of natural and eco-friendly products it has a huge potential to grow
2. The number of online buyers are increasing and hence it can use its website portal for sale and free delivery that will increase its market share


1. The products use some exquisite raw materials from all across the world. So legislations or some problems in trade with supplier countries can heavily impact its operations

2. There is very stiff competition in the cosmetic market with a new brand launching itself every day. Some companies are selling natural products made according to the customer’s needs and may become a serious threat to The Body Shop

3. Economic downturn can hamper sales



1. Alliance Boots GmbH

2. Bath & Body Works, LLC

3. Sephora USA, Inc.


The table above concludes the The Body Shop SWOT analysis along with its marketing and brand parameters.

Browse marketing analysis of more brands and companies similar to The Body Shop. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Swot Analysis Of Body Shop

  • Length: 745 words (2.1 double-spaced pages)
  • Rating: Excellent
Open Document

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - More ↓
SWOT Analysis of Body Shop’s retail outlet in Canada Water

Executive summary
Body Shop International (Body Shop) is a multinational company which is mainly producing ecological skin and hair products. Their products are solely based on natural ingredients and manufactured according to an ethical code which is opposed to animal testing. The cosmetics franchise is considered to be one of the biggest around the globe with a well established reputation in 54 countries. L’Oreal, the dominant company in the beauty industry, acquired Body shop in 2006. Although Body Shop has become a subsidiary of L’Oreal S.A it still acts according to its own policy, values and ethical code. The acquisition has solved Body Shop’s financial problems and has provided the means for expansion to a bigger market share.

This report will be a SWOT analysis of Body Shop’s retail outlet in Canada Water. It will mainly focus on:

• Strength, weaknesses, opportunities and threats of the particular retail outlet.
• What was the effect of the acquisition on the particular branch.


• Brand Loyalty – Body Shop is greatly dependent on its brand reputation which is a critical factor in sales. Due to its unique products, it has come out to be seen as one of the most environmentally friendly retailers.

• L’Oreal’s support – By being a subsidiary of L’Oreal, Body Shop appears to have an increase in sales. Furthermore, L’Oreal’s experience in advertisement and marketing can boost overall sales.

• Niche marketing – Body Shop targets a niche market. By stating that it is not testing its products on animals and by appearing to have an ecological profile, it has appealed to customers with ethical issues. Being the only shop in the shopping centre that sells ecological products, has given it advantage in the local market.

• Charity support - Body Shop provides financial aid in charities by giving small amount of money from particular products they sell. Body Shop’s support in local charities and non-profit organisations enhances its image in the local society.


• Slow service – Body Shop’s location, inside a shopping centre where it is always crowded, in combination with the fact that there is inadequate personnel results in slow service for the customers. Customers may be discouraged and might prefer a retail outlet in a central location.


• Product development – Body Shop can take advantage of L’Oreal’s experience in research methodology and efficiency in order to improve and develop their own existing products.

How to Cite this Page

MLA Citation:
"Swot Analysis Of Body Shop." 11 Mar 2018

LengthColor Rating 
Topman SWOT Analysis Essay - Topman SWOT Analysis Strengths: Topman already has more than 309 fashion stores nationwide with another 50 stores outside the United Kingdom division. Topman boasts the worlds largest fashion store in London with over 200,000 shoppers per week, Topman gets twice deliveries per day and 7,000 looks per season. In the year 2006, Topman’s operating profit hits 110 million with its annual sales of 600 million now. It brings a strong brand image of Topman based on the successful achievement to consumer’s mindset....   [tags: Business Retail Analysis]1283 words
(3.7 pages)
Strong Essays[preview]
Essay on SWOT Analysis for Hookah House in Australia - Introduction Hookah and shisha is a product that has been increasing in popularity in other parts of the world, but hasn’t really penetrated Australian sores (Brockman, 2012). Due to this Hookah house will provide a unique experience and venue where clients can indulge in our products and enjoy themselves. Hookah house will operate almost like a bar/lounge, with comfortable sitting, music and hopefully new people to socialize with, but instead of serving alcohol hookah and shisha will be served....   [tags: venue, swot analysis, business]
:: 2 Works Cited
1010 words
(2.9 pages)
Strong Essays[preview]
PricewaterhouseCoopers SWOT Analysis Essay example - Overview SWOT analysis is a necessary tool for business that allows corporations to analyze where their strengths, weaknesses, opportunities and threats lie. The SWOT tool contains paramount information about the industry and helps the executives of the business make decisions that are necessary for the business’s survival and success. PricewaterhouseCoopers is one of the big four accounting firms who’s services include, audit, assurance, consulting, tax services, and risk assurance services. PwC concentrates on 16 key industries and provides precise services that include human resources, deals, forensics, and consulting services....   [tags: SWOT analysis, PricewaterhouseCoopers]
:: 8 Works Cited
1046 words
(3 pages)
Strong Essays[preview]
S.W.O.T. Analysis of Boeing Corp. Essay - The objective of this paper is to analyze and discuss some of the Boeing Company's business decisions using their strengths, weaknesses, opportunities and threats, also known as an S.W.O.T. analysis which is defined as, "a planning tool used to analyze an organization's strengths, weaknesses, opportunities, and threats. (Nickels, McHugh, McHugh, page 216)". This is a very powerful tool usable by any business that is just starting out, going through a change in direction, or in the process of a major merger....   [tags: SWOT Analysis]1874 words
(5.4 pages)
Powerful Essays[preview]
Essay on Coca-Cola SWOT Analysis - Coca-Cola SWOT Analysis SWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique much used in many general management as well as marketing scenarios. SWOT consists of examining the current activities of the organisation- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist. Strengths: Coca-Cola has been a complex part of world culture for a very long time. The product's image is loaded with over-romanticizing, and this is an image many people have taken deeply to heart....   [tags: Business Management swot Analysis]1090 words
(3.1 pages)
Strong Essays[preview]
RadioShack SWOT Analysis For Management Essay - Throughout my college career, I have been involved in a wide variety of organizations and internships that not only refined my business skills, but also provided me the realistic experience in the business realm. I have experienced a wide-range of activities and work that span from selling automobile parts to providing services to patients recovering from substance abuse and mental illness. Throughout this journey, I was given an opportunity to not only develop my business marketing skills, but allowed a glimpse of the industry (and the systematic process of that particular field) as well....   [tags: swot analysis Business]1758 words
(5 pages)
Strong Essays[preview]
Body Shop International Case Summary Essay - Body Shop International Case Summary The Body Shop International case is an interesting case study into the miscommunication of owners and stockholder interests with regard to financial conditions. Anita Roddick, the founder of The Body Shop had no financial experience and thought that all she needed to do was expand her business and the financing would take shape as she developed her business. While Anita’s product concept of a natural skin-care line was good; her lack of experience in financial matters took its toll on her business....   [tags: Business Management Analysis]905 words
(2.6 pages)
Strong Essays[preview]
Essay about The Body Shop - The Body Shop The Body Shop has branches all over the UK. They sell body products. They consider testing products or ingredients on animals to be morally and scientifically indefensible. Therefore they sell products that are not tested on animals. They support small producer communities around the world who supply them with accessories and natural ingredients, and so believe in community fair trade....   [tags: Papers]731 words
(2.1 pages)
Good Essays[preview]
Bcbg Swot Analysis Essay - BCBGMAXAZRIA The fashion designer clothing line BCBG stands for bon chic, bon genre. It is a French term that means good style, good attitude. Max Azria founded the line in 1989 and was inspired to bring European sophistication to American fashion. His line has now expanded to shoes, handbags, sunglasses, swimwear, jackets, fragrance, accessories and menswear. The label is high quality, affordable, classic and sophisticated. It is targeted toward women of all ages, shapes and personal styles. He carries everything from chic dresses to casual pants and tops....   [tags: BCBG Fashion Swot Analysis Economics]1220 words
(3.5 pages)
Good Essays[preview]
Body Shop Essay example - Written Case – Body Shop, pp. 72-73 1) Is Anita Roddick correct when she claims that it is possible to run a business in a very ethical and socially responsible manner and still “give shareholders a wondrous return on their investment”. Answer: I think her statement is probably correct and I appreciate it too. However, I would noted that the natures of environmental concerns and considerations for the people in third world countries are somehow contrary to the stockholders’ satisfaction. If people have no more interest on how Body Shop concern humanity or if there are any news that dishonored Body Shop contributions (just like what happened in the case), it would be a crisis for its stock...   [tags: essays research papers]338 words
(1 pages)
Strong Essays[preview]

Related Searches

Body Shop         Swot Analysis         Shopping Centre         Niche Marketing         Brand Loyalty         Market Share         Financial Aid         Outlet        

• The male grooming products – The increase in the usage of male grooming products indicates that there is a demand on this particular niche market. Therefore the supply of a wider range of products for men can increase overall sales.


• Brands comparison – L’Oreal can prove to be harmful for Body Shop’s reputation. The public perception of Body Shop as ethical can be altered due to the fact that L’Oreal is considered to be unethical.

• Competition - Body Shop can face competition in Canada Water if a company that also produces natural based products e.g. LUSH, decides to open an outlet inside the shopping centre.

Preserving a good image:

• The management should inform the customers that Body Shop International is still following their own policy, even though if it has entered the L’Oreal Group, so as to preserve a good positive image.

Improved services:

• Faster services should be provided to the customers either by hiring more employees or by improving their own efficiency so as to achieve better financial outcome.

The retail outlet in Canada Water has gained a competitive advantage by being the only shop that sells natural-based products in the area. Customers prefer it due to the fact that it has established its brand name for over 20 years and their products are unique. The introduction of a new range of products has given the opportunity to attract a new segment of the local market, men. By being under the umbrella of L’Oreal, it can take advantage of their marketing strategy and their reputation in order to increase their sales. There is, though, the possibility of being compared which is going to have the opposite effect. The absence of a competitor near or inside the shopping centre, contributes to their monopolization in the local market. However their service is slow and it should be improved in order to avoid future fall of sales or in the number of clients.